2 June (Bloomberg)--Ford Motor Company sold its brand in Europe, said it would stop 71-year-old at the end of this year's Mercury brand, and expand its new small cars Lincoln performance lineup.
Ford Motor Company's Board of Directors voted today to stop all mercury model in the fourth quarter, mark fields, the four automobile production Americas President told reporters. Ford will issue letters to 1712 this week mercury dealers buying, get them opportunity, they merge and Ford showroom franchise Lincoln half, he said.
"In view of the fact that we improve the financial position, it does enable us to absorb the mercury short-term costs, stop" site that refused to disclose the expected cost. "We are very proud of the history of mercury, but we now look forward to <a href="http://www.brandtiffany.com/tiffany-necklaces-2010-new-for-sale/76-tiffany-1837-circle-clasp-silver-necklace.html>tiffany sterling circle clasp necklace</a>. ”
CEO Murali emphasize the company's brand with the same name, because he only returned to the United States, the major car manufacturers to avoid bankruptcy. Mercury from 2000 sales declined by 74 by 2009, Ford said, today they are 5-10% a month. Dearborn, Michigan, with the car manufacturers in the Ford Motor Company will invest more resources and Lincoln portfolio, said Fields.
The sales have sunk is too low to maintain mercury around, "said John Wolkonowicz, Lexington, Massachusetts consulting company IHS Global Insight's automobile analyst. The present volume is too small, it is profitable. ”
Leave the brand
Mercury will leave Detroit between joined the 21st century brand Pontiac, Saturn, the Oz mobile and Plymouth. Edsel Ford founder Henry Ford's son, as an established in the medium-priced alternative to high-end mainstream Ford and Lincoln Mercury.
"This is a sad day for the 70-year-old brand," Edwin Tokyo, Chairman of the National Automobile Dealers Association said in a statement. The Ford will also need to take swift action, given the dollar's dealer investment in facilities, equipment, personnel and training million. They should receive fair compensation. “
Phil says, there are 276 of Lincoln Mercury dealer in the United States and Ford showroom with remaining. Phil says, Mercury dealer "will get a fair and reasonable compensation. ”
Bob Tasca, Lincoln, Mercury dealer Committee official said, Ford decided to hurt the most independent dealers <a href="http://www.brandtiffany.com/5-tiffany-earrings-2010-for-sale" >Tiffany Earrings</a>.
"The emotional aspect is that this affects people say:" Tasca, who owns the Lincoln, mercury, and Rhode Island and Massachusetts Ford showroom. "Some dealers also got their home mortgage. Many still will flourish, but some will fail. “
Ford Mercury tracer cancel, a small focus into production, at the end of this year, the car version planned Derek ? library Zach says, the car manufacturer's product development officer.
Lincoln's new small cars, seven new or updated within the next 4 years one of the luxury line mode, you will not be cancelled on the basis of tracer, Kusak said.
"This will be specifically designed for Lincoln, Kusak said that in Ford's design Dome, surrounded by Lincoln model. "This will not be another outgoing Ford Mercury or product logo design versions. ”
Mercury sales peak in 1978, 579498, when it has the slogan "the cat in the log. "Delivered by 84 to 92299 last year. Because the American auto market recovered mercury sales up to 12 per cent to May this year, not to the Ford Motor Company of 30 per cent of total income, depending on the vehicle data of Woodcliff Lake, New Jersey. Mercury in the United States market 0.9 percentage points to 5 months, from 2009 <a href="http://www.sportsfimily.com/36-nike-air-jordan" >Nike Air Jordan</a>.
Murali, arrived from the Boeing Company since September 2006, working to improve product quality, to expand the Ford brand products, to alleviate its pickup and SUV car dependency. He finally earned 27 billion, last year the car three years of losses, and said the 2010 will be "100% profitable. ”
Murali also uninstalling Ford's European luxury brand, vehicle manufacturers failed to achieve their goals, they produce a car one third of the profit. 3 month agreed the sale of Volvo Ford on China's Zhejiang Kili holdings sold it in the past three years, Jaguar, Land Rover and asidunmading.
"This does not change, our financial guidance has already said, we will steady profit in 2010,". "We decided that we must concentrate our efforts and growing Ford brand and Lincoln to speed up our resources. ”
Ford rising 44 cents, or 3.9 by, at 4: 15 to 11.85 in the New York Stock Exchange trading. These stocks have increased 19% this year.
-By David Welch and Jeff Green Southfield, Michigan, with the assistance of the United States. Edit: Kevin Oran, James Langford. <a href="http://www.brandtiffany.com/6-tiffany-necklaces-2010-new-for-sale" >Tiffany Necklaces</a>